Entry tier — auto-enrolled on first paid visit.
The Recruit tier is the on-ramp into the Survivor Club. Every paying guest is auto-enrolled at checkout, gets a digital member ID, and starts earning Survivor Points on every peso spent.
Recruit is the loyalty-program enrollment, not free gameplay. Missions, league nights, and event tickets are still paid — Recruit just makes the second visit cheaper and keeps you on our radar. We give it away because the data and repeat behavior it unlocks are worth more than any one-time signup fee.
Every walk-in is anonymous until they enroll. Free Recruit signup converts ~85% of paying guests into a contactable database — the asset that powers every re-engagement campaign, pre-sale, and birthday drop.
The 10%-off-within-30-days coupon is the single biggest lever for repeat rate. A guest who returns within 30 days has 3–4× the lifetime value of a one-and-done walk-in, and auto-prompts to Soldier at visit #2.
Recruits get a 48-hour pre-sale window on Halloween Apocalypse and NYE Outbreak. This warm list reliably clears 40–60% of inventory before tickets go public — de-risking flagship events and protecting margin.
Convert to Soldier on 2nd paid mission within 6 months (auto-prompted at checkout).